The Director of Marketing for TK Elevator approached me during a pivotal restructuring. The elevator business of thyssenkrupp was becoming an independent group of companies and with this departure a new brand evolved. TK Elevator had begun a rebranding to mark this new era.

I was brought in after the initial set of brand standards were created to carry out design exploration and production across multiple platforms. Over a six-month period, I executed the new brand’s vision across various assets including brochures, case studies, EPDs, cut sheets, FAQs, and PowerPoints.

© TK Elevator