Art Direction/Design: Molly McPeake & John Petri
These illustration cards are inspired by Unboundary’s 2011 Greenbuild concept: “The Complete Picture Changes Everything”. Interface pledged to obtain Environmental Product Declarations (EPDs) for all products. This pledge did more than simply highlight a personal commitment to transparency; it also issued a challenge to raise sustainability standards across the entire industry. Trade show attendees were asked to draw their interpretation of the below illustration cards before the reverse image was revealed – only to find that seeing the complete picture changes everything.