Art Direction/Design: Molly McPeake & Avis Woods
Namaste by Nike is a line designed exclusively for the yoga enthusiast. The name Namaste is derived from the Indian sub-continent where it is spoken to signify respect towards the yoga instructor as well as to mark the end of a work out. Nature infused with local culture serves as the primary muse for the art direction behind the line, with inspiration drawn from henna tattoos and flowers to create the pattern motif. The brand focuses on environmentally conscious design - each element is made from 100% post consumer recycled materials.